Case studies. Client stories.
Here are some examples of what we can do for you.
E-book // Client: Novacyt Group & Publitek // 2021
Testing at speed: Covid-19 and beyond
This e-book details how the client’s comprehensive diagnostics portfolio can be adapted to work easily in a range of clinical and non-clinical settings.
E-book writing | Technical writing | Marketing copy
Customer publishing // Client: Chubb Insurance // 2018
Long-read feature produced for Progress, the in-house magazine of global insurance giant Chubb, investigating the impact of personalised medicine and advances in genomic screening on the risk profile of the life sciences industry across Europe.
Content marketing | Branded content | Case studies
Case study // Client: Cerner UK & Ireland // 2019
On the frontline: The impact of our EPR on patient safety
Blog for software giant Cerner, which outlines the impact that a new IT solution had on patient safety within one of England’s largest acute NHS hospital trusts. A key aspect of this project was to convey complex technical information in a punchy, engaging way for an audience of healthcare IT leaders.
Web copy | Ghost writing | Case studies
White paper // Client: Samsung Business UK // 2018
Upwardly mobile: The rise of mobile working in healthcare
This white paper focused on the benefits of, and obstacles to, increased mobile working within the health sector. The in-depth report features case studies and personally-sourced interviews with nine senior IT leaders across the four health systems of the UK.
White paper | Case studies | Interviews
Marketing blog // Client: Orion Health // 2019
‘It’s like doing a Rubik’s cube with boxing gloves on’
This ghost-written thought leadership blog explores the complex skills required to implement a successful population health management programme, based on the experience of the Connecting Care partnership - co-ordinated by NHS South, Central & West Commissioning Support Unit.
Thought leadership | Content marketing | Case study
Event report // Client: use MY data // 2019
‘Patient data - balancing access and protection’
This one-day workshop explored the practical and regulatory obstacles to more widespread use of patient data in both academic and clinical research.
I covered the event and created a comprehensive 8-page report, which was distributed to the advocacy group’s stakeholders. Using a combination of reporting and writing skills I gave a thorough account of each session, the main themes to emerge and contributions from each speaker. The report was rapidly turned around for publication within a couple of days.
Customer publishing | Event report | Internal Comms
Advertorial Copy // Client: Feedback Medical // 2022
This advertorial was placed in a trade publication targeting radiology professionals to emphasises the benefits of the client’s clinical communication platform for transmitting high quality digital imaging and enabling better multidisciplinary team working
Content marketing | Advertorial copy | Marketing copy